via sera
Better Together: Two Family Businesses Grow Together
sera and Interpet are moving forward together into the future. Two strong family-owned businesses with a deep passion for aquaristics and fishkeeping are combining their expertise to offer even more innovative products and solutions for aquarium and pond enthusiasts. This partnership sets new industry standards and brings numerous benefits to customers across Europe and beyond.
Stronger Together
The collaboration between sera and Interpet is a testament to their shared commitment to quality, innovation, and customer satisfaction. With over a century of combined experience, they are creating an unbeatable level of expertise. sera brings its strong market presence in Europe as well as a high-quality range of food and care products. Interpet complements the portfolio with innovative solutions, a strong market position in the UK, and contributes to the diversity of the offerings with its brands Interpet, Blagdon and Aquagarden.
Expanded Product Range
Through this partnership, the product range for aquarium and pond enthusiasts will continue to grow. The combination of Interpet’s expertise with sera’s proven food products creates an even better selection for customers. The pond segment, in particular, will be significantly expanded through Interpet’s products. Together, sera and Interpet are shaping the future of aquaristics and fishkeeping by developing innovative products that meet the highest standards.
Looking to the Future
This collaboration will further develop a strong and sustainable product range. The passion for fishkeeping and the pursuit of the highest quality and innovation remain at the heart of this partnership. Maximilian Deharde, Managing Director of sera, says: “Our partnership with Interpet is a significant step toward a successful future. Together, we will combine our strengths and offer our customers an even more comprehensive range. We look forward to the upcoming developments.”
Visit Us at Zoomark 2025
From May 5 to 7, 2025, sera will be present at the Zoomark trade fair in Bologna, Italy. Customers will have the opportunity to get a first look at the expanded Interpet range. We warmly invite all interested parties to visit our booth and learn firsthand about the latest developments and innovations.
About Interpret
Interpet is driven by a passion for fishkeeping and a wealth of experience. With over a century of combined expertise, the team is ahead of innovation and competition.
Founded in the UK by Dr. Neville Carrington, a British chemist with a deep love for fishkeeping, Interpet has a rich history. Neville’s passion was inspired by his father, O.L. Carrington, who had been an avid fishkeeper since the 1930s. In the early 1950s, Neville and his father developed a formula for liquid fish food during a family holiday. This innovation, known as Liquifry, marked the birth of Interpet Ltd. In 2004, Interpet joined the Central Garden and Pet family, one of the largest pet and garden companies in the world. Today, Interpet continues to develop products with the same passion and creativity that Neville had, making fishkeeping easier and more enriching for everyone.
www.interpet.co.uk
About sera
sera has been producing innovative and high-quality products for aquariums, garden ponds, and terrariums for over 50 years, and is one of the world’s leading manufacturers in these fields. Founded in 1970 by Josef Ravnak, the family-owned business has grown from a one-man operation into an international supplier with distribution in over 80 countries and offices worldwide. The product range includes food, care, and technical products that stand for quality “Made in Germany.” Strict quality controls and adherence to Good Manufacturing Practice (GMP) ensure the highest standards. The feed, which is produced exclusively at the headquarters in Heinsberg, is made from high-quality raw materials, is free of colorants and preservatives, and is characterized by particularly high feed efficiency. Thanks to short transport routes, the products reach retailers in the shortest time after production—ensuring maximum freshness and durability.
To support trade partners and veterinarians, the sera Academy offers free training sessions and seminars where valuable expertise is shared. This expertise makes sera a valued partner for aquarium, terrarium, and garden pond enthusiasts worldwide.
www.sera.de
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